DEESIDE SYNCHRONISED SKATING CLUB
BRANDING, TONE OF VOICE, COLLATERAL,SOCIAL GRAPHICS
DSSC is a legacy synchronised skating team based in Deeside, North Wales. With over 10 medal-winning years, they were ready for a refresh that reflected the welcoming and fun nature of all members, old and new. All whilst maintaining the grit of what it takes to be a competitor in such a demanding sport.
Following a challenging COVID period, the club needed a fresh identity and stronger social media presence to attract new members and reignite interest. Despite being an exciting sport, synchronised skating often goes unnoticed, making it difficult to engage those unfamiliar with it.
With a revamped brand, targeted social media, and local advertising, DSSC significantly increased enrolment post-COVID, expanding from one competing team to three in just one season.
Visit the DSSC Instagram to see more of the content I have created for them.
