ASSEMBLE WORKS
BRANDING, IDENTITY, COLLATERAL, ANIMATION
Flexible work is the future, and Assemble Works has set out to create a dynamic workspace that empowers individuals and organisations to achieve their ideal work-life balance.
The minimalist identity for the space draws inspiration from the stunning architecture of 22-24 Chiswell Avenue, featuring a modular design system of boxes and arches. These elements can stand alone, be stacked, or shuffled, providing versatility and adaptability. This system lends itself well to animation, allowing for subtle movement to be incorporated into the logo and supporting materials, bringing a sense of depth and excitement to the identity.
While the brand exudes sophistication, the muted neutral colour palette and clean typography also cultivate a sense of calm and control, offering a deliberate contrast to the often high-pressure environments associated with the modern working world.
